Useful Tips on How to Market Your Rental Property

Matt Nelson
Matt Nelson

Useful Tips on How to Market Your Rental Property

Finding the perfect home to live in isn’t always an easy task for renters, but you can’t claim they don’t have options. As of 2018, there were nearly 140 million housing units in the U.S. alone. For every unoccupied unit, there’s a landlord who wants to fill it. To catch someone’s eye, you need to know how to market your rental property. As experts in the real estate field, we know what it takes to capture a potential tenant’s attention. Follow our marketing tips, and watch the applications roll in.

1. Take Clean Photos

Prospective tenants will click through photos before they read any actual text, so these photos need to stand out the most. Unattractive photos can cause prospective tenants to dismiss a home in seconds. The focus should be on the structure of a building, so the space shouldn’t be cluttered with furniture or any items that seem too personal.

2. Write Compelling Descriptions

While photos are the ideal way to make a good first impression, you want the description to further enhance the features that make your property attractive. Be mindful of how you use your word count, as many people might not want to read a lengthy description. Don’t go overboard with adjectives, and describe the property with honesty. Keep punctuation professional and concise.

3. Know Your Audience

You may not do as well as you hope to if you throw your listing into the Internet vacuum without regard to who your ideal renter is. Figure out the demographic of your target audience and market your property in a way they’ll notice. This may require some additional research, but it will go a long way to help improve the quality of your responses.

4. Offer Incentives

It doesn’t have to be anything major, but a small incentive can go a long way in securing a tenant’s trust and gratitude. You can offer something such as $100 off their first month’s rent or free Internet for a month. Not only will this help you find a tenant, but they’ll know right off the bat that they’ll work with someone who appreciates their business.

5. Prep the Property

This may seem obvious, but it’s an important step that often gets skipped. If you show a home before its current tenants move out, future tenants may find themselves put off by personal artifacts that aren’t to their taste. If it’s going to make the selling process easier, you may want to wait until the previous tenants have moved out to begin showings.

Renting out a home is a lot of work, but good marketing will help the process run more smoothly. Once you’ve rented out a home, you can hire a property management company to help sort out everything else. For the best Atlanta property management, contact Excalibur Homes.

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